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[] Bush Message Machine Is Set To Roll With Its Own War Plan,

Bush Message Machine Is Set To Roll With Its Own War Plan

By Karen DeYoung
Washington Post Staff Writer
Wednesday, March 19, 2003; Page A01


Once the war starts, the administration plans to fill every information void in the 24-
hour worldwide news cycle, leaving little to chance or interpretation.

At dawn, White House spokesman Ari Fleischer will brief the television networks and 
the wire services in a conference call before the morning news programs. A 
conference call will follow among Fleischer, Bush communications director Dan 
Bartlett and White House Office of Global Communications Director Tucker Eskew, 
State Department spokesman Richard Boucher, Defense Department spokeswoman 
Victoria Clarke and British Prime Minister Tony Blair's senior spokesman, Alastair 
Campbell. During the call, they will set out thematic story lines for the day and deal 
with pending problems.

An afternoon briefing at Central Command headquarters in Qatar will be held most 
days, timed to hit the news at noon in the United States. Supper-time television news 
in the United States and late broadcasts in Europe will be fed by the Pentagon's 
afternoon briefing in Washington, where military officials will utilize the video images 
from targeted bombs that all agree worked well in the 1991 Persian Gulf War and in 
the Afghan campaign.

Broadcasts on the government's Radio Sawa and on other Voice of America regional 
outlets will carry the U.S. message to the Middle East and the Persian Gulf. A daily 
grid of senior officials available to be interviewed by Arab and other media will be 
prepared and coordinated. National security adviser Condoleezza Rice and her 
deputy, Stephen Hadley, will be available for regular background briefings with 
selected small groups of print reporters, officials said.

Every night, the Office of Global Communications will distribute its "Global 
Messenger" via e-mail to government offices in Washington and to embassies and 
other U.S. facilities around the world. Already in operation, the Messenger supplies 
American diplomats abroad with talking points and key quotes from Bush and senior 
officials to prepare them for the day ahead.

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