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[] Nachfolgerin von Ch. Beers: Tutwiler Set To Run U.S. Image Effort,

Siehe auch Telepolis: Besseres Image benötigt,

Tutwiler Set To Run U.S. Image Effort 

By Peter Slevin 
Washington Post Staff Writer 
Thursday, March 13, 2003; Page A14 

Margaret Tutwiler, the U.S. ambassador to Morocco and a veteran of White
House and State Department communications operations, has been asked to
run the Bush administration's campaign to improve the nation's global
image, sources said yesterday. 

If President Bush decides to fight a war against Iraq, Tutwiler would be
stepping into office just as a difficult sales job grew still harder. A
central mission of the office, which is part of the State Department, is
to project a benevolent image of the United States, particularly to the
Muslim world.

Tutwiler, who served briefly in 2001 as a White House adviser to
President Bush, is a longtime assistant to former secretary of state
James A. Baker III, working as a communications and political adviser
during his globetrotting years as the country's chief diplomat, as well
as in Florida after the November 2000 election.

"She's super-competent. She's been here before. The secretary knows and
respects her," an aide to Secretary of State Colin L. Powell said
yesterday, noting that Tutwiler's experience in the Middle East could
prove valuable. Tutwiler could not be reached for comment.

Tutwiler would replace Charlotte Beers, who resigned the top job in the
State Department's public diplomacy office for health reasons two weeks

An insider in Washington and Republican politics, in contrast to Beers,
Tutwiler toiled for the Bush family in 1978, when she signed up with
George H.W. Bush in his first campaign for the White House. She worked
alongside Karl Rove, who has become George W. Bush's chief political

After spending 1995 to 2000 in private business, she returned to the
White House for nearly six months before being sworn in as ambassador to
Morocco in July 2001.

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