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[infowar.de] arkin in latimes
The Military's New War of Words
By William M. Arkin
William M. Arkin is a military affairs analyst who writes regularly for
Opinion. E-mail: warkin -!
- igc -
November 24 2002
SOUTH POMFRET, Vt. -- It was California's own Hiram Johnson who said, in
a speech on the Senate floor in 1917, that "the first casualty, when war
comes, is truth."
What would he make of the Bush administration?
In a policy shift that reaches across all the armed services, Secretary
of Defense Donald H. Rumsfeld and his senior aides are revising missions
and creating new agencies to make "information warfare" a central
element of any U.S. war. Some hope it will eventually rank with bombs
and artillery shells as an instrument of destruction.
What is disturbing about Rumsfeld's vision of information warfare is
that it has a way of folding together two kinds of wartime activity
involving communications that have traditionally been separated by a
firewall of principle.
The first is purely military. It includes attacks on the radar,
communications and other "information systems" an enemy depends on to
guide its war-making capabilities. This category also includes
traditional psychological warfare, such as dropping leaflets or
broadcasting propaganda to enemy troops.
The second is not directly military. It is the dissemination of public
information that the American people need in order to understand what is
happening in a war, and to decide what they think about it. This
information is supposed to be true.
Increasingly, the administration's new policy -- along with the steps
senior commanders are taking to implement it -- blurs or even erases the
boundaries between factual information and news, on the one hand, and
public relations, propaganda and psychological warfare, on the other.
And, while the policy ostensibly targets foreign enemies, its most
likely victim will be the American electorate.
One of Rumsfeld's first steps into this minefield occurred last year
with the creation of the Pentagon's Office of Strategic Influence. Part
of its stated mission was to generate disinformation and propaganda that
would help the United States counter Islamic extremists and pursue the
war on terrorism.
The office's nominal target was the foreign media, especially in the
Middle East and Asia. As critics soon pointed out, however, there was no
way -- in an age of instant global communications -- that Washington
could propagandize abroad without that same propaganda spreading to the
Faced with a public outcry, Rumsfeld declared it had all been a big
misunderstanding. The Pentagon would never lie to Americans. The Office
of Strategic Influence was shut down. But the impulse to control public
information and bend it to the service of government objectives did not
This fall, Rumsfeld created a new position of deputy undersecretary for
"special plans," a euphemism for deception operations. The special plans
policy czar will sit atop a huge new infrastructure being created in the
name of information warfare.
On Oct. 1, in a little-noticed but major reorganization, U.S. Strategic
Command took over all responsibilities for global information attacks.
The Omaha-based successor to the Strategic Air Command has solely
focused up to now on nuclear weapons.
Similarly, the country's most venerable and historic bombing command,
the 8th Air Force, which carried the air war to Germany in World War II,
has been directed to transfer its bomber and fighter aircraft to other
commands so that it can focus exclusively on worldwide information
The Navy, meanwhile, has consolidated its efforts in a newly formed
Naval Network Warfare Command. And the Joint Strategic Capabilities
Plan, or JSCP, prepared by the Joint Chiefs of Staff, now declares
information to be just as important in war as diplomatic, military or
The strategic capabilities plan is the central war-fighting directive
for the U.S. military. It establishes what are called "Informational
Flexible Deterrent Options" for global wars, such as the war on
terrorism, and separate plans written for individual theaters of war,
such as Iraq.
To a large extent, these documents and the organizational shifts behind
them are focused on such missions as jamming or deceiving enemy radar
systems and disrupting command and control networks. Such activities
only carry forward efforts that have been part of U.S. military tactics
for decades or longer.
But a summary of the strategic capabilities plan and a raft of other
Pentagon and armed forces documents made available to The Times make it
clear that the new approach now includes other elements as well: the
management of public information, efforts to control news media sources
and manipulation of public opinion.
The plan summary, for instance, talks of "strategic" deception and
"influence operations" as basic tools in future wars. According to
another Defense Department directive on information warfare policy,
military leaders should use information "operations" to "heighten public
awareness; promote national and coalition policies, aims, and objectives
... [and] counter adversary propaganda and disinformation in the news."
Both the Air Force and the Navy now list deception as one of five
missions for information warfare, along with electronic attack,
electronic protection, psychological . attacks and public affairs. A
September draft of a new Air Force policy describes information
warfare's goals as "destruction, degradation, denial, disruption,
deceit, and exploitation." These goals are referred to collectively as
In order to do a better job of deception, the joint chiefs have issued a
"Joint Policy for Military Deception" that directs the individual
services to work on the task in peacetime as well as wartime.
Specifically, it orders the Air Force to develop better doctrine and
techniques for incorporating deception into war plans.
The Air Force, in response, now defines military deception as action
that "misleads adversaries, causing them to act in accordance with" U.S.
objectives. And, like the other services, it is increasingly folding its
"public affairs" apparatus -- that is, the open world of media relations
-- into the information warfare team.
"Gaining and maintaining the information initiative in a conflict can be
a powerful weapon to defeat propaganda," the Air Force said in its
That echoes a statement by Navy Rear Adm. John Cryer III, who worked on
information warfare in the Combined Air Operations Center in Saudi
Arabia during the Afghanistan war: "It was our belief ... we were losing
the information war early when we watched Al Jazeera," Cryer said at an
October conference, meaning that the U.S. perspective was inadequately
represented on the Arab world's equivalent of CNN. "We came around, but
it took a lot longer than it should have."
Of course there is nothing wrong with making sure the U.S. point of view
gets represented in the news media, both abroad and at home. Done
properly, that is a prescription for more openness and less unnecessary
The problem is that Rumsfeld's vision of information warfare seems to
push beyond the notion that American ideas and information should
compete with the enemy's on a level playing field. And Rumsfeld's
vision, with its melding of public information and deception, is taking
root in the armed services.
The new Air Force doctrine, for example, declares that the news media
can be used not only to convey "the leadership's concern with [an]
issue," but also to avoid "the media going to other sources [such as an
adversary or critic of U.S. policy] for information." In other words,
information warfare now includes controlling as much as possible what
the American public sees and reads.
The disinformation campaign being constructed goes against even the
military's own stated mission. Truthfulness, the Air Force says, is a
key to defeating adversaries. Accordingly, the service branch adds,
"U.S. and friendly forces must strive to become the favored source of
The potential for mischief is magnified by the fact that so much of what
the U.S. military does these days falls into the category of covert
operations. Americans are now operating out of secret bases in places
like Uzbekistan and the Kurdish enclave in northern Iraq; Special Forces
units are said to be inside western Iraq as well. In the meantime, the
armed forces are making use of facilities in the Arab states along the
In all these cases and more, the U.S. and other western news media
depend on the military for information. Since reporters cannot travel
into parts of Iraq and other places in the region without military
escort, what they report is generally what they've been told.
And when the information that military officers provide to the public is
part of a process that generates propaganda and places a high value on
deceit, deception and denial, then truth is indeed likely to be high on
the casualty list.
That is bad news for the American public. In the end, it may be even
worse news for the Bush administration -- and for a U.S. military that
has spent more than 25 years climbing out of the credibility trap called
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