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[] RFID for Credit Card Users,

RFID for Credit Card Users
by Demir Barlas, Line56
Thursday, July 17, 2003

American Express has begun to use radio frequency identification
(RFID) technology in a pilot program centered in the greater Phoenix
American Express has created a key chain attachment (known as a "fob")
named ExpressPay that serves just like a credit card, except that
users don't have to sign for their purchases. Users merely wave the
ExpressPay fob in front of a reader at a merchant's location
(participants including Carl's Jr., Dairy Queen, Quiznos, Schlotzky's,
and Kwik Kopy Printing).

According to a statement from David Bonalle, VP and GM of the Advanced
Payments group within American Express, "We have found in testing that
consumers prefer using their ExpressPay key fob rather than fumbling
for their wallets, while merchants enjoy the benefits of their
customers' increased spending and reduced time at the checkout

Specifically, figures released by American Express disclose that, at
participating merchant locations, customers are spending an average of
20 to 30 percent more on credit rather than cash transactions, and
that checkout times are down between 30 and 40 percent.

American Express has worked with technology partner Texas Instruments
RFID Systems on the pilot.

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