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[infowar.de] US-Regierung plant Werbekampagne für Internet Security
U.S. Gov't Plans Internet Security Ads
By Brian Krebs
washingtonpost.com Staff Writer
Thursday, October 23, 2003
Consumers who ignore advice about how to protect themselves against
hackers, viruses and fraudsters online will soon find it harder to
tune out thanks to a nationwide media blitz being crafted by the
Department of Homeland Security and a group of high-tech companies.
The advertising campaign is designed to educate home and small
business computer users about the importance of using firewalls and
anti-virus software, as well as defending against online fraud. It is
expected to debut next year on television and radio spots and in
magazines, newspapers and movie theaters throughout the country.
The $1.8 million program is the brainchild of officials at the
Homeland Security Department and the National Cyber Security Alliance,
a group of more than 50 technology companies including America Online,
Apple, Cisco, Microsoft, and Symantec Corp. The group plans to begin
producing the campaign next year with the help of celebrities and
The ads will hammer home a message that so far has eluded many
computer users, said Tatiana Gau, chief trust officer at AOL. The
alliance in a June study found that roughly 67 percent of high-speed
Internet users do not use firewalls. More than 60 percent of those
surveyed said they did not keep their anti-virus software updated
against the most current viruses and worms.
"This is about getting into the home of the consumer so that they
can't turn a blind eye to this message anymore," she said.
The campaign is producing the messages with the aid of the Ad Council,
which uses $60 million a year in donated advertising space to conduct
public service campaigns.
So far, the alliance has raised more than $500,000. It announced today
that the Homeland Security Department will match contributions up to
$650,000. The matching funds will come from the department's 2004
Orson Swindle, a Republican commissioner on the Federal Trade
Commission, said the large number of people affected by online fraud
and the recent spate of viruses and worms show just how much education
needs to be done.
"It's going to take a lot of repetition to get this message across,"
Swindle said. "We've got to keep hitting them so that we capture their
attention at some time."
The consumer education campaign is a key pillar of the Bush
administration's cybersecurity strategy, a document released in
February that favors industry-government initiatives over federal
regulation as the best way to shield businesses and consumers from
Mike Jacobs, former deputy director for information systems security
at the National Security Agency, said the program should help the
Homeland Security Department blunt criticism that its plan would do
little to protect the individual Web users from hackers and viruses.
"The best the department can do is keep consumers reasonably well
informed about threats and risks, both online and offline, and DHS
would be in a position to command attention simply because of where
they sit and what their perceived role is," Jacobs said.
The ads will steer consumers to the alliance's Web site which hosts a
variety of resources to help consumers protect themselves online.
Richard Clarke, the White House's former cybersecurity adviser,
applauded the effort, saying more people need to understand that poor
security affects everyone because hackers frequently take control over
poorly secured computers to launch attacks against other systems.
"Too many people have DSL and cable connections who don't have
firewalls installed or don't have current anti-virus because they
thought it came with the computer," Clarke said. "These people are
putting everyone at risk."
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